Fireman bought the English-based parent company in 1984. The following year Reebok's sales were $13 million. In 1982, Reebok debuted the Reebok Freestyle aerobics shoe, the first athletic shoe designed for women. By 1981, Reebok reached more than $1.5 million in sales. Later that year, Fireman introduced three new shoes to the market at $60. The division became known as Reebok USA Ltd. Fireman had previously been an executive with his family business Boston Camping Fireman negotiated a deal to license and distribute the Reebok brand in the United States. In 1979, an American businessman named Paul Fireman took notice of Reebok at the Chicago NSGA (National Sporting Goods of America) Show. The name is Afrikaans for the grey rhebok, a type of African antelope. In 1958, in Bolton, two of the founder's grandsons, Jeff and Joe Foster, formed a companion company "Reebok", having found the name in a dictionary won in a sprint race by Joe as a boy. They were made famous by 100m Olympic champion Harold Abrahams in the 1924 Summer Olympics held in Paris. The company began distributing their shoes across the flag of the United Kingdom which were worn by British athletes. For pioneering the use of spikes, the company's running pumps appear in the book Golden Kicks: The Shoes that changed Sport. Foster opened a small factory called Olympic Works, and gradually became famous among athletes for his "running pumps". Foster" in 1900 later he joined with his sons and changed the company name to J.W. After his ideas progressed, he founded his business " J.W. Soon you’ll be well-versed in New Balance-speak and capable of differentiating a pair of 574s from 997s from a block away.In 1895, Joseph William Foster at the age of 14 started work in his bedroom above his father's sweetshop in Bolton, England, and designed some of the earliest spiked running shoes. Included are styles you’re probably already more than familiar with, like the 990, as well as newer introductions from the brand, like their skateboarding shoe the Numeric. To help you more easily navigate the world of New Balance sneakers and determine which style is best for you, we’ve compiled this guide to the brand’s many options, detailing the differences between each. In turn, the process of finding just the right New Balance sneaker for you can turn complicated and confusing. Seeing as the brand typically assigns numbers to their shoes rather than traditional names, keeping tabs on all the various silhouettes is no easy feat.Īnd, to be fair, it’s not just the numbers that are similar, but the styles as well, with many falling into certain “families,” meaning often their designs are seemingly near-identical yet have subtle important differences. But while you might be able to spot a New Balance sneaker from afar, identifying the exact style number can still pose a challenge. It’s one of the most instantly recognizable shoe brands on earth, responsible for some of the most iconic and classic sneakers ever made. InsideHook may receive a profit for coverage of these products, but only after they’ve been rigorously vetted and tested by our editors and given our express stamp of approval.Įveryone knows New Balance. These products come to you via our Certified Partners Program.
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